Provincial

New Brunswick Announces Retail Model for Recreational Cannabis

By Whitney Abrams | October 25, 2017

Last week, New Brunswick Liquor (“NB Liquor”) issued a tender for locations to sell recreational cannabis. This morning we learned that these storefronts will house stand-alone recreational cannabis retail outlets, which will operate as subsidiaries of NB Liquor.  The stores will be coupled with online sales that will either deliver to customer homes or allow orders to be placed online and collected in store (or both). Finance Minister Cathy Rogers and Brian Harriman, NB Liquor President, announced the plan.

The stores will operate “under the business rules, terms and conditions established by the Crown corporation mandated to oversee, conduct and manage the retailing of recreational use cannabis in New Brunswick.”

In terms of what the stores will look like, Harriman explained that identification would be checked at the door to ensure that anyone gaining access to the stores are above the minimum legal age to purchase, which is yet to be determined at the Provincial level. Customers will find products under glass cases and will be given a one-on-one consultative shopping experience.  Harriman says that this model will still be a pleasant shopping experience even with increased regulation and control, which differs greatly from the self-serve alcohol retail model.

Rogers stated that details relating to the price of recreational cannabis will not be released until discussions with the federal government relating to tax have concluded. She did state that the Province intends to price competitively against the black market.  Many expect the price of legal cannabis to be between $7 – $10 per gram.

The New Brunswick Press Release indicates that “the government will introduce necessary legislative amendments related to the legalization of cannabis in the upcoming legislative session.”

For more information, you can access the Government’s Press Release here.


Whitney Abrams

Whitney Abrams

Whitney’s work focuses on providing regulatory advice and advocating on behalf of cannabis businesses in the North American market. She is a frequent contributor to Canada Cannabis Legal.
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Comments (3)

  1. Jules:
    Dec 29, 2018 at 12:53 AM

    Fascinating article. Very in depth. My one question is: from where would Canada import cannabis? Are there countries currently exporting cannabis legally? Uraguay seems like the most economical source, although shipping costs could be an issue.

  2. miss lena:
    Feb 24, 2019 at 01:52 PM


    All labels will need to be plain, not appealing to children, and make no health claims. For edibles, there may be no dietary claims, and for topicals, there may be no cosmetic claims. For all of the new product classes, packaging and labelling must not contain any elements that associate the product with an alcoholic beverage, alcohol, or an alcohol brand.

  3. miss lena:
    Feb 24, 2019 at 01:52 PM

    All labels will need to be plain, not appealing to children, and make no health claims. For edibles, there may be no dietary claims, and for topicals, there may be no cosmetic claims. For all of the new product classes, packaging and labelling must not contain any elements that associate the product with an alcoholic beverage, alcohol, or an alcohol brand.






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